Google+ Consumer Psyche: Facebook vs Myspace

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Saturday, April 18, 2009

Facebook vs Myspace

Facebook is catching up with MySpace in the U.S., according to comScore.

The social network added about 4 million unique visitors in March to reach 61.2 million and close within 9 million of MySpace, the top social network in the U.S. But while MySpace's audience of 70.2 million has shrunk by 4% in the last year, Facebook's has jumped 72%.

At the current rate of growth, Facebook is poised to overtake its social networking rival in the U.S. in the next few months. The company already surpassed MySpace last year as the most-trafficked social network globally. Facebook this month announced that it crossed the 200 million mark in active users worldwide, while Facebook has an estimated 130 million. ComScore reported Wednesday that Twitter's audience nearly tripled to 9.3 million in the last month as broader media coverage of the micro-blogging phenomenon helped propel growth.

With less fanfare, AOL-owned Bebo nearly doubled its U.S. audience from 5.8 million to 10.8 million. Bebo in February gave users tools for lifestreaming, an online service that lets people post frequent updates about their lives by aggregating blog posts, status updates, online photos and other online content. Adding lifestreaming to their profiles also allows Bebo users to get updates from external sites such as Facebook and MySpace in this format.

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