Google+ Consumer Psyche: Where is the fresh milk?

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Friday, March 20, 2009

Where is the fresh milk?

Studying the retail strategy and implementing it in daily life is different. Selecting the milk packets in the store set me thinking. The packets were neatly stacked and there were many. The packets were lined up, one behind the another and habitually you will reach to the one in the front. So retailers keep the fresh ones at the back. Seems a good idea as usually the visibility encourages the purchase and especially the ones that can be reached and picked up easily are the ones to go first.

So next time you reach for picking up some product at any of the retail outlet pick the one in the back and check the manufactured date and see if this works.
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