Google+ Consumer Psyche: Spend cuts hit advertising

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Thursday, March 5, 2009

Spend cuts hit advertising

Agencies are facing advertisers that are more far more careful with spend, taking a shorter term outlook and are questioning of the statuesque. Far more important is the need to provide advertisers with clear and measurable outcomes, have realistic expectations and use multiple channels for integrated campaigns. This is why it’s vitally important for agencies to change their outlook on account management and execution. Customers are responding to carefully made ads and the sales figures determine the success of the campaign and inturn the revenue. Fair cycle.
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