Google+ Consumer Psyche: The new less expensive ad-tool

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Tuesday, March 17, 2009

The new less expensive ad-tool

Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others and with virtually the entire population owning at least one mobile phone, it's little wonder that mobile communication along with the web is a key viral marketing channel.

With people looking for bargains, text is proving more powerful than ever. Texts are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain. If businesses send out tempting offers and promotions then it's only human nature that people will want to share them and it couldn't be any easier or convenient to pass on a good tip to a friend than via a quick text. Also, people genuinely like receiving texts from friends, with a whopping 94% of texts being opened and read which offers great opportunities for marketers.

The reasons for this success are:
Its
  • Simple
  • Easy
  • Trust is more as it comes from friends
  • Minimal Cost
  • Measurable
  • Trackable
  • Current
So texting is emerging to be the new less expensive ad-tool.
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