Google+ Consumer Psyche: New Facebook and resentment to change

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Tuesday, March 24, 2009

New Facebook and resentment to change

Facebook has redesigned its layout (second time in under a year), in order to better compete with upcoming popular real-time microblogging services like Twitter. But with the transition to the new interface complete, Facebook has fallen under heavy criticism this weekend for not listening to the wishes of its users, who vehemently protested against the change to the new layout. Just as Facebook finishes rolling out its redesigned home page users are growing increasingly furious and frustrated that the "Old Facebook" layout is likely gone for good. To date 1.7 5million(as of today) Facebook users have joined the social networks user created group called "Petition Against the New Facebook." The group is pleading with the social network to "make small changes and make the transition easier to deal with."

The "Petition Against the New Facebook" group now peaks at 1.7 million members, or one percent of the social network's 175 million users. Approaching the "if it ain't broke, don't fix it" attitude, the group has a target of two million members, claiming this is necessary for the petition to be effective.

What do you think about this?
  • Is this just a resentment to change?
  • Just a marketing gimmick?
  • Will Facebook change?
  • What about the other 99% who don't seem to have a problem?
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