Google+ Consumer Psyche: 13.2 fm

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Friday, March 6, 2009

13.2 fm

What happens 15 people wish to be in a team and the new rule says only 13 can? And the team has people from both marketing and finance? And if this is a scenario from a B-school? Well here they use some branding stuff and name it 13.2 fm!

13.2 fm! It suits most of 11 Immutable laws of Internet branding.

Good work guys.
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