Google+ Consumer Psyche: Where to spend your marketing greens

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Wednesday, February 11, 2009

Where to spend your marketing greens

Most of the mobile connected tech-savvy population are online in some form or the other for almost 29.16% of their time. This is be the time you spend online wither on phone or on your comp. No this does not include official purpose. Most of this is just to stay connected. Nokia and TNS India, who conducted this joint survey across a sample of 3500 users from 15 cities across the country says mobile advertising will pick up in the country. The survey also revealed was the fact that more users are finding out about new product information via the mobile web (28 percent) than the traditional web (26 percent). Some even felt disconnected or lost when they couldn't access the net for some time. 

So it is much more relevant to spend your ad money on mobile advertising. As much as 25% to 30% of the $100 billion spent each year on brand advertising will find its way onto the mobile screen.
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