Google+ Consumer Psyche: Tag them


Monday, April 27, 2009

Tag them

Have you ever seen luggage bags of people who do not remove the stickers of Airways by which they traveled even after 4 months of arrival? Well I think the association is so close and dear that they do not want to get rid of it.

Building associations which the customer do not want to break away from is difficult and takes a lot of time and effort. The other option is to stick tot he fundamentals of being successful in business. Promise a great experience, fulfill it and give something to remind them about the experience. This should be so effortless like the sticker on the luggage. If the promise is good and the experience matches it. Bingo! You have the consumer on your side.

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