Google+ Consumer Psyche: Garibh Radh


Sunday, February 8, 2009

Garibh Radh

Vijay Mallya's loss is Lalu's gain. Aviation industry is witnessing a huge slump as the economic crisis hits Indian shores. The cost of travelling by plane is very high when compared to rail and hence rail is the new fashion. Lalu is ensuring that the ambience in first class matches to the taste of the elite executives who are habituated to the service on the plane. Clean linen, 24*7 water, AC, security, power sockets, quality food and Internet connection are in the offing. The passengers are not complaining. 

With the economic slowdown, people are becoming a lot more conscious about their travel budgets. Consumers cascade when certain changes effect the market. This is a strategic inflection point and the firm should be ready for the same. Are you ready for the inflection? 

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