Google+ Consumer Psyche: Women dominance


Monday, January 5, 2009

Women dominance

Bollywood stars featured in 47% of all the ads in 2008 of which only 13% is contributed by male stars. Kareena kapoor, Katrina Kapoor and Deepika are the big three, both in terms of earning and in terms of the number of ads. Shahrukh Khan, Amitabh and Sachin top the mens list. The acceptance level of women selling the products seems to be increasing and these figures speak for that.

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