Google+ Consumer Psyche: Rural India buying


Wednesday, January 7, 2009

Rural India buying

Data released by market researcher ORG-GFK on Thursday showed that television sales rose 29.3% to 10.3 million sets, while growth in refrigerator sales was 12%. Washing machines sales grew 15% while microwave ovens and air conditioners grew 26% and 17%, respectively.

Industry officials say the growth is on the back of entry-level products and largely driven by rural and semi-urban markets. “Acceptance of branded products in the rural market, which is largely driven by first-time purchases and replacement, has resulted in higher sales of entry-level products,” said Samsung India Electronics deputy managing director Ravinder Zutshi.

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