Google+ Consumer Psyche: SRK, the ISI brand of success

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Saturday, December 20, 2008

SRK, the ISI brand of success

The team of Rab Ne Bana Di Jodi is delighted with grand opening. Released on Dec 12, ‘Rab Ne Bana Di Jodi’ has grossed approximately Rs. 60Crores worldwide releasing 1200 prints. The most sensational fact is that the film has surpassed Dhoom-2 that was regarded as one of highest collections of all times. ET reports that the movie was a complete Sharukh show and hence the expectations of the audience post the Mumbai terror attacks were high enough to pull the crowds. He has some strong marketeers working for him to keep the charisma going.

The film sees SRK playing Surinder Sahni (Suri) a regular office-going guy, who lives a quiet life and married a girl Taani (Anuksha Sharma proves to be a good find), who had just lost the guy she wanted to marry. Obviously, she doesn't love him. But he does, and decides to win her with an alter ego called Raj.

Yes, Raj is back!

But this Raj is totally unlike DDLJ's Raj, who would never run away with the girl. This Raj is all for running away. He is Taani's dance partner in a musical competition she participates in, by day and her husband Suri by night!

In DDLJ, Pardes and Kuch Kuch Hota Hai, SRK was stealing the other guy's girl. In this one, he is stealing her from himself!

Sharukh is one of the few over used personalities on the TV and the big screen and yet remain a luring success. Many wrote him off when he started endorsing multiple brands and yet he managed to survive and kindle interest in the consumer. He callshimself an ISI mark on a product. Must be when the vehicle is credible the product it offers has similar effect on it too.
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