Google+ Consumer Psyche: Leaf art

Leader

Monday, December 22, 2008

Leaf art

Have you ever heard how ads get okayed before they go live on TV? Well it happens in closed doors but here is an Indian Company 'Sulekha classifieds' which thought it would be better if it could try checking the response online first and uploaded it on YouTube.



The ad was picked up and is going viral. The concept is that Arjun going for his swayamvara faces a lot of problems and overcomes them by shooting cursor shaped arrows into the sky which is later revealed as the "Sulekha.com" page.The ad also shows even gods shooting at the webpage!

The theme used is a leaf art theme almost extinct now where in leaf is used as a canvas.
Shortly you would be able to different versions on TV too.
Good idea Sulekha team.
Post a Comment

Adapt