Google+ Consumer Psyche: Hard kaur!


Wednesday, December 17, 2008

Hard kaur!

Taran Kaur Dhillon never understood what it was to be a twelve-year-old. Traumatic experiences took her to a cold U.K., where she was bullied around for her skin colour. Today, she is defining hip hop in India and the U.K."Nobody can bully me into singing what I hate. I eat, sleep, s*** hip hop and I want to keep it just that way", says the U.K.-based star popularly known as Hard Kaur, who is now defining hip hop music in India. Yes her name is Hard Kaur and pronounced 'Hard Core.' Quite a name!

She is the same person whose "Move Your Body" (Johnny Gaddar) is on air. Hard Kaur has worked on her music independently and featured on global club hits including "Ek Glassy", which is still the number-one club anthem of India. Her songs are about a woman's place in a male-dominated world, with the urban desi experience thrown in. She is associated with Breakthrough, an organization working on HIV and domestic violence issues, and has written a song for women's empowerment. After singing on the Bollywood soundtrack for Johnny Gaddar, she is working on other projects with Shankar-Ehsaan-Loy. She even got the opportunity to share the stage with stars like Justin Timberlake and Pharrell Williams! On her first solo record, Supa Woman, she works with promising international producers including 45 WAX, D-Boy, Urban, AC Burrell, Asif (Fusing Naked Beats) and Tigerstyle.

Courtesy: The Statesman

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