Google+ Consumer Psyche: Clone Aamir


Sunday, December 21, 2008

Clone Aamir

"Marketing has to be an innovative process and which I have always been involved in," said Aamir.

As far as promotional campaigns go, Ghajini has managed to generate the much-hoped-for hype. So, will they be hanging out the house-full sign at the box office? At any rate, the man of the moment is not talking.

Aamir Khan is leaving no stone unturned in marketing his next film Ghajini and in the process he's managed to bring to the fore sculptors who have been hard at work, creating replicas of the newly toned Khan. Aamir has got now 50 of the mannequins grace as many multiplexes across the country.

He did the same thing with JTJN for by placing cut-outs (this was at Forum) of Imran Khan for people to get photographed with him and it worked. Lets see how this would turn out.

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