Google+ Consumer Psyche: Pep-up-si

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Saturday, November 8, 2008

Pep-up-si

Pepsi does a lot of research on how to be more presentable to the customer. The can is being redesigned in this way with a 'cooler' look and a new logo. Seth feels it wouldn't make much of a difference. I think the new logo and the design looks cheeky and pepped.

Will it work?

What do you think?

Will this change make you pick Pepsi over Coke?

4 comments:

M.J. said...
This comment has been removed by the author.
M.J. said...

If am a regular cola drinker or i am aware of the brands then it wont change anything because the content inside has not changed and i don't think people will change from red(coke) to blue(easily). I do agree the new design looks cool..but it will work in rural areas where they are not much aware of brands and once they look at this cool design they are definitely gonna pick this.I think if they add some cricketers face in the label it will definitely enhance the effect.

Sara Kathi said...

May be Yes!I am a regular Pepsi drinker and this definitely makes my love increase for it. New look is too sexy and eye catching!

Tiger said...

The Psyche of the Indian Consumer is very strange. Hope this works.

Adapt