Google+ Consumer Psyche: Pep-up-si

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Saturday, November 8, 2008

Pep-up-si

Pepsi does a lot of research on how to be more presentable to the customer. The can is being redesigned in this way with a 'cooler' look and a new logo. Seth feels it wouldn't make much of a difference. I think the new logo and the design looks cheeky and pepped.

Will it work?

What do you think?

Will this change make you pick Pepsi over Coke?
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