Google+ Consumer Psyche: My parents don't approve

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Friday, November 21, 2008

My parents don't approve

Like it or not, parents are an inevitable part of the process of recruiting members of Generation Y. Most members of this generation seek their parents' input on key decisions; virtually no Y will accept an offer of employment without first calling home to discuss the pros and cons with his or her parents. You should anticipate this, accept parental involvement as a given, and make the most of it.

Your goal should be to make sure that when that Y calls home, he or she hears three magic words: "Good choice, honey." Your company needs to have a "parent-approved" employer brand.

Do you have a parent-approved brand?
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