Google+ Consumer Psyche: Ethically right?


Wednesday, December 3, 2008

Ethically right?

We each have opportunities to choose to do what is right or to do what is wrong. But there is a third choice - to do nothing! Back in the 1700's, Edmund Burke coined a phrase that has been used many times since: "All that is necessary for the triumph of evil is for good men to do nothing."

Wow! What a profound statement! But what does it look like in action?

I think it means that we are willing to be out of step with the majority in order to do what we know is right.

Do you have it in you?

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