Google+ Consumer Psyche: Lookin for Opportunity?

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Wednesday, September 24, 2008

Lookin for Opportunity?

In the quest for identifying new buyers for their products, automobile manufacturers are constantly trying to innovate and simplify the process of driving vehicles. Cost is often the only limiting factor. TVS Motor Company has attempted an extension of the Scooty brand with the launch of balancing wheels, a unique product that can be easily fitted on to the Scooty at the dealer level.

For the first time in the two-wheeler industry, TVS will be addressing an all-together new segment, ‘those who do not know how to ride, even a bicycle’. Much like the wheels that are fitted onto a toddler’s bicycle, balancing wheels are meant for people who do not know how to balance a two-wheeler.

It is a set of additional wheels that come as an accessory and which can be fitted on to the Scooty. It is a simple innovation that makes learning to ride a two-wheeler easy, convenient and safe says a TVS Motor Company communique.

Read the full article here.
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