Google+ Consumer Psyche: Atta, Tel, phone call...


Tuesday, September 30, 2008

Atta, Tel, phone call...

People shopping at retail outlets run by Future Group may soon be able to make mobile phone calls for free.

The group, whose companies run stores such as Big Bazaar and Food Bazaar, is entering the mobile phone business as a so-called virtual operator.

The idea is to allow customers to pay less for airtime as it has become a grocery item such as rice or sugar, said chief executive Kishore Biyani. The company plans to roll out the business next year. “We are not in a hurry. We have just begun talking with some network operators,” Biyani added.
“We plan to offer free outgoing calls to customers who buy food, groceries, clothes and mobile handsets from our stores,” he said.

Future Group will also sell the service to other customers at tariffs that are lower than those offered by other telcos because it will not incur any costs related to infrastructure or air waves.

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