Google+ Consumer Psyche: Hancock Customized

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Thursday, August 21, 2008

Hancock Customized




We were at Forum, Bangalore and found this. Normal Hancock posters had New York's buildings but Indian posters had Taj Mahal. Customization at its best. Even superheroes need customization!

Positioning a brand in the customized manner is necessary to be endearing to the people.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

-- Nelson Mandela

4 comments:

Future Zone said...

Hey tiger
its true that every brand need to customize themself, but few notices about this customization.
An organization need to make it sure that their work doesnt go in vain and the target audience is communicated

Regards
Sailu

M.J. said...

Good Observation Tiger...
but as the previous comment mentions how many people who do not have a marketing eye would have noticed it?

Bijay said...

bad memory vamshi chetan didnt get this it was i who figure it out..

Rahul said...

this is good tiger...i didn't notice it...

Adapt