Google+ Consumer Psyche: Hancock Customized


Thursday, August 21, 2008

Hancock Customized

We were at Forum, Bangalore and found this. Normal Hancock posters had New York's buildings but Indian posters had Taj Mahal. Customization at its best. Even superheroes need customization!

Positioning a brand in the customized manner is necessary to be endearing to the people.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

-- Nelson Mandela
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