Google+ Consumer Psyche: The Samsung Experience

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Tuesday, July 1, 2008

The Samsung Experience



At Samsung we went to buy a TV. Look at the following observations.

+ve:
  • Huge choice
  • Spacious showroom
  • Very helpful, knowledgable salesmen (about 4 ppl around us when we were choosing)
  • Good price
  • Nice ambience

-ve:

  • Lot of delay in making the bill
  • Credit card machince not working
  • Five forms to fill! (It took a good thirty minutes)
  • No option to deliver the TV home
  • No salesmen interested in us after the sale

Having a good showroon and stock does not invite the customers retracing their steps. The small things you do to ensure the customer is happy when leaving.


Always Close Strong. It is as important as Opening Strong.

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