Google+ Consumer Psyche: Paper Statements vs E-statements

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Friday, July 25, 2008

Paper Statements vs E-statements

There was a discussion in today's class about the acceptance of paper statements of credit cards vs e-statements. An argument was that the e-statements are not that inviting as customers prefer paper statements and think the bank is going to goof up and hence they need to be ready.

A bad experience may cause you to take extra caution and hence the person ends up asking for paper statements to ensure that there is no future flaw. The sense of security and 'I am ready' feel takes over.

It happened to me once. I first accident I had ended with my palms injured and it took a long time for them to heal. The next time I met with the accident my hands automatically went up ad ended without injuring them. I see this as a innate behaviour of the human mind, may be a part of the defence mechanism.

Once smitten twice shy?
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