Google+ Consumer Psyche: High End Mobile set for 2000?

Leader

Monday, July 21, 2008

High End Mobile set for 2000?

Mobile manufacturers through the Indian Cellular Association (ICA) estimate that 600,000 to 800,000 Chinese unbranded phones are making their way to India every month, accounting for 8 to 10 per cent of GSM-technology mobile phones sold in the country.

These are not entry-level phones but mid-level, feature-rich products at aggressive prices between Rs 2,000 and Rs 5,000. Most of these, branded mobile manufacturers said, would cost consumers at least three to five times more if they came from them.

According to research firm IDC, China shipped 85 million GSM handsets in the last fiscal. And it says China's percentage share is likely to go up since these phones offer swanky features ranging from 3 megapixel camera, terrestrial TV, music and MP3 players.

"This is an open and competitive industry and these products come through an open channel. The entry of Chinese products follows a fair amount of competition for all players," said Sunil Dutt, country head for Samsung's mobile business in India.

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