Google+ Consumer Psyche: Hellboy II

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Tuesday, July 22, 2008

Hellboy II

Hellboy II opened on July 11, 2008 in 3,204 theaters in the United States and Canada. The film ranked first at the box office, grossing an estimated $35.9 million over the weekend, outperforming the opening of its predecessor Hellboy, which had opened with $23.2 million. The opening was the biggest of Guillermo del Toro's directing career.

According to CinemaScore, audiences gave the film a B grade. The demographic for Hellboy II was mostly male, and the age distribution for moviegoers below and above 25 years old was evenly split. Over half of the audiences were urban and Latino moviegoers. Outside of the United States and Canada, Hellboy II had a limited release on 533 screens in Mexico, Thailand, Malaysia, and Singapore, grossing $4.6 million.

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