Google+ Consumer Psyche: Fighting Inflation


Wednesday, July 23, 2008

Fighting Inflation

In order to maintain profitability, firms have increased prices, which is making consumers dig deeper into their pockets.

Manufacturers have also tweaked package sizes — reducing weight while maintaining price bands — in order to indirectly pass on the burden to consumers. “Britannia Industries Ltd had done that — reduced the grammage but kept the price same."

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