Google+ Consumer Psyche: July 2008


Thursday, July 31, 2008

Identity Crisis

See the spark in those eyes? Well she is the latest of Aamir's new gals. Or atleast that is what she is being called now. The question of identity is raised. Here is an actor who starred in many top grossers at the box office is being introduced as Aamir's new gal!

This shows that the social acceptability of the lady comes from the man she is related to. Women still change their names after the marriage. Either her father's name or husban's name along with her name is a must. As if she has no identity of her own. It may not be wrong but the fact is in modern society the indicidual has to be known for his/her achievement. It seems a distant future where a woman would be known for what she is herself and stand alone without the support of man. On that day India would have achieved another high.

Hope the Gajini does well at the box office and may be Asin brakes the mould and steps out as more than Aamir's new gal!

What's stopping you?

One day all the employees reached the office and they saw a big advice on the door on which it was written: "Yesterday the person who has been hindering your growth in this company passed away. We invite you to join the funeral in the room
that has been prepared in the gym".

In the beginning, they all got sad for the death of one of their colleagues, but after a while they started getting curious to know who was that man who hindered the growth of his colleagues and the
company itself. The excitement in the gym was such that security agents were ordered to control the crowd within the room. The more people reached the coffin, the more the excitement heated up.
Everyone thought: "Who is this guy who was hindering my progress? Well, at least he died!".

One by one the thrilled employees got closer to the coffin, and when they looked inside it they suddenly became speechless. They stood nearby the coffin, shocked and in silence, as if someone had touched the deepest part of their soul.

There was a mirror inside the coffin: everyone who looked inside it could see himself. There was also a sign next to the mirror that said:

"There is only one person who is capable to set limits to your growth: IT IS YOU.

You are the only person who can revolutionize your life. You are the only person who can influence your happiness, your realization and your success.

Wednesday, July 30, 2008

Nokia 6639: Its got all!

NOKIA 6639
Frequency: GSM/GPRS/EDGE network, CDMA, WCDMA, TD-SCDMA, CDMA2000.
Israel set arbitrary color options :
Size : 109 48 quenching
Weight : 100 grams
Battery : Lithium Ion Battery BM12P, Convergence 9800
Standby time : 100 hours
16 million color TFT color screen parameters : ;1024 768 pixels, 3.2 inches;
* For the system : Symbian 12.0 v16.6z simplified Chinese version
Processor : Pentium M-Dothan binuclear 2.0GHMz
Memory : Dual Channel DDR2 512M, the biggest can be expanded to 2GB
Display : nVIDIA Geforce Go 7800GT
WAP support fly along :
Nowhere 256 Chord :
Embedded speakers : 7.1-channel surround sound output
Photo identification of the caller calls Animation :
160 GB internal hard disk :
Support memory expansion : Mixed-CF, Microdrive miniature hard disk compatibility, RS-MMC, miniSD , maximum support 160 GB
Adapter Type : USB2.0/IEEE1394
: Support WAV music format, MP3, conjecture, Ogg Vorbis, RAW, VOX, CCIUT u-Law, PCM, MPC (MPEG plus/MusePack) , MP2 (MPEG 1 Layer 2), ADPCM, CCUIT A-LAW, AIFC, DSP, GSM, CCUIT G721, CCUIT G723, G726 format CCUIT
Video Format : All support
20 EQ sound effects sound effect modes : Mode
: DAB radios can receive digital broadcasting / FM stereo radio broadcasting group memory ;DAB/FM 50;
: 12.8 million effective pixel sensor, the APS size CCD, with Fangdou, ultrasonic dust removal function.
Scene: the main revolutionary cell phone cards mouth open, compatible CNMOP lens LEICA Lycra AF24-180mm/F2. 8 receptors produced in Germany in support of a full-time manual focusing.
Deputy: German production Zeiss lens coating 50mm/F1.0 nematic Chase.
Autofocus mode : 11/7 zone TTL focusing, AF-1 to +19EV working environment :
Shutter speed : electromagnetic control longitudinal curtain shutter doors B, 30-1/10000 seconds
Lianpai : 12 / sec, which can be taken 90 or 50 RAW format photos in JPEG format photographs
Photometry : 3D matrix photometric II, the central focus point photometric and photometric (3mm yen, about 2% of the area)
Exposure modes : automatic, procedural exposure aperture priority, shutter priority, manual, users set up
Photo : RAW format, JPEG
Exposure compensation : +5EV half class, third-class or 1.0 grade
Sensitivity range : ISO 50-3200 (third stall incremental) , and 6400 can be expanded to 25
White Balance : Automatic, Manual, pre -
White balance preset : flash and shadow, overcast sky, sunlight, fluorescent lamps and incandescent lamps
Embedded camera flash :
Effective flash range : 20 m
Flash modes : 1005-pixel RGB TTL flash control sensor ;i-TTL balance filled with flash flash flash or standard i-TTL
Video : audio video film shooting, 720 480-definition DVD RMVB compression, support for real-time optical zoom.
Video broadcast : Windows Media Player, H.263 /MPEG4, WITH AMR-NB, AMR-NB audio decoders, decoder
Other additional functions :
First, Swiss Plug procedures remotely Train (with the public wireless transmission protocol), sparking Zippo;
Second, the LED beam, severe chemical devices, thermometer, filter and needle guide function for wild camping.
Third, the exclusive beer and bottled champagne opening device adapter, the adapter can be connected to a dedicated electric razor (compatible with Brown shaving support);
Fourth, Micro Electric Drier (external hard drives need 12V power supply)
5, welcoming everyone to keep abreast added

Tuesday, July 29, 2008


We all know how good Rahman is at surprising and touching your chords when it comes to music.

17 years later what has Rahman got up his sleeve? Can he surprise me again with his freshness? May be Yes. But I bet many of his listeners would be able to make out a Rahman song in whatever language it is. This particular song, Kabhi Kabhi Aditi..., from JTJN is not the same. Listeners cannot guess it to be from Rahman. Its good but its fresh, breaks the clutter and Rahman has created a song which is Un-Rahmanic and succeded in winning the audience.

Any Brand will succeed in gaining more land if it can move on and win more hearts, fans and create a fresh image in the consumer's psyche. Rahman is too good at it.

Parrot vs Chartered Accountant

Every morning in the southern part of the country, mostly in my home state of Tamil Nadu, hundreds of astrologers sit below a shade, usually a tree and predict the future of their 'clients'. Their tool is a caged parrot. The mechanism - the parrot when allowed to come out of the cage is trained to pick one booklet from many that the astrologer spreads out.

And based on the clues printed in that particular booklet the astrologer predicts the future of his clients. Mostly the questions are predictable - problems relating to cash flows, business, finance, health, children and of course marriage. Years of experience has taught the astrologer to give non-standard yet satisfactory replies to these standard questions even to the most intelligent clients. Interesting, isn't it? Or is it mastery of the human psyche?

Read more

Are you complaining?

Naga Naresh Karutura has just passed out of IIT Madras in Computer Science and has joined Google in Bangalore.

You may ask, what's so special about this 21-year-old when there are hundreds of students passing out from various IITs and joining big companies like Google?
Naresh is special. His parents are illiterate.

He has no legs and moves around in his powered wheel chair. (In fact, when I could not locate his lab, he told me over the mobile phone, 'I will come and pick you up'. And in no time, he was there to guide me)

Ever smiling, optimistic and full of spirit; that is Naresh. He says, "God has always been planning things for me. That is why I feel I am lucky."

Read why Naresh feels he is lucky.

He reminds me of Nick. So are you still complaining? Are you trying to find excuses?

Monday, July 28, 2008

Wanna fight?

Carrying emotions out of the home always works in the negative. When you are frustrated and emotionally charged up it usually makes you feel sorry for what you are and angry at the partner. I remember a friend ending her day with over 40 mistakes at work when she had a real tick off with her husband. Another time a friend of mine, who is usually silent, ended up shouting at the waiter in the hotel for serving late. We were there after his fight with his gf. I am sure you must have had an experience like this.

Every interaction you have with others may blow up resulting in venting your frustration. It may be when you are driving, buying, selling or even chatting. The worst thing is at the end of all the effort you feel it could be avoided. Most of the times emotionally charged people invite trouble and feel happy when they are at the receiving end of the pain. Guilt pains.

Though it is hard to avoid emotional situations, its best to reconcile before leaving home. Its always better to say sorry to your partner than fighting with someone else. Next time you have the fight, cool down and compromise before stepping out.

Miss India 2004

Mugdha Godse, Miss India 2004, is being hailed as the New Flavor of Bollywood. She is an alumnus of Symbiosis College, Pune.

Sunday, July 27, 2008

508 Batpod

Add Chris Corbould to your list of motorcycle builders because he is the person behind the new Batpod, the high tech motorcycle you’ll see Bruce Wayne riding in the next Batman movie, The Dark Knight. The photos released are intentionally unclear, they want you to see the movie, naturally, but from what you can make out, I can guess we won’t see this at your local dealer any time soon.

If you think a 360 is a wide tire, this bad boy sports a pair of 508s! Machine guns are mounted up front, Batman actually lays down on the tank, which moves up and down and his arms fit into shields which somehow rotate around the frame to do the actual steering. There are engines in the hubs of each wheel. The footpegs are 3 1/2 feet apart on either side of the tank.

Jean-Pierre Goy is the stunt rider who is the only person to have actually ridden this so far which he has been doing for the past few months somewhere in England.

Hey, you wouldn’t expect Batman to ride a Gold Wing would you?

Main article and pic

6 Pack by compulsion

Portrait: Agborali Chahadal

Agborali is 34 years old. He earns less than 2$ a day as a labourer. He is married, with one 12-year-old daughter, and an eight-year-old son. Both children go to school.

Photograph: Zed Nelson

Some do it out of compulsion not for style!

Saturday, July 26, 2008

Say NO to defeat

None can defeat you without your submission. Keep fighting.

Logistics Management

From time immemorial, even before the invention of the wheel, man has been busy travelling in search of food, place to live and out of sheer curiosity. Therefore the history of logistics is the history of man. On his travels he was exposed to situations where he had to carry food and other necessities of life to ensure survival. For carrying initially he used his hands and later developed carriers like bags, pouches and strings to hold items together. Later with the domestication of animals he had an alternative.

As the distance increased the weight and the number of items he needed and carried increased. Thus began his search for a system to handle his luggage. The search continues to this day!

Over the last few thousand years man has found out that he needs to carry few things that are needed and things which he can’t get at the place he is going to travel. Everything needs logistics service. Transportation, military, production, communication, businesses, etc. are all dependent on logistics to ensure a proper supply and continuity.

It’s said that Napoleon was defeated by the lack of good logistics. If the great Pyramids stand in the seven wonders of the world it is due to the excellent logistics solutions available in Egypt for the movement of the huge rocks, people, food and other utilities. Our own Taj Mahal was built by more than 52000 workers from over 24 different countries, 15000 horses and donkeys, 80000 cattle, 1000 elephants over a period of 12 years. Lack of proper logistics to control a country so big and population so vast was one of the reasons which drove the British out of India.

Man realised the need for a logistics service long ago and developed it as a science and an art called Logistics Management.

Friday, July 25, 2008

Paper Statements vs E-statements

There was a discussion in today's class about the acceptance of paper statements of credit cards vs e-statements. An argument was that the e-statements are not that inviting as customers prefer paper statements and think the bank is going to goof up and hence they need to be ready.

A bad experience may cause you to take extra caution and hence the person ends up asking for paper statements to ensure that there is no future flaw. The sense of security and 'I am ready' feel takes over.

It happened to me once. I first accident I had ended with my palms injured and it took a long time for them to heal. The next time I met with the accident my hands automatically went up ad ended without injuring them. I see this as a innate behaviour of the human mind, may be a part of the defence mechanism.

Once smitten twice shy?

Blasts in Bangalore

The latest blasts in Bangalore are going to trigger the safety needs. And may ensue the frantic buying and behaviour. Stay home and stay safe.

The beauty of the civilization is in its ability to move on. Anything like this brings people together and helps them work harder. It helps them Gel. And yes with time everything is forgotten. The sickos will never win!

Think different

Creativity is when you can see the same thing and think differently, Out of the box!
Cylindrical table tennis table might be the future craze.

Managing Failure

Santosh sends in this... Dr. APJ Abdul Kalam's answer to a question, "Could you give an example, from your own experience, of how leaders should manage failure" at Wharton.

Kalam: Let me tell you about my experience. In 1973 I became the project director of India's satellite launch vehicle program, commonly called the SLV-3. Our goal was to put India's "Rohini" satellite into orbit by 1980. I was given funds and human resources -- but was told clearly that by 1980 we had to launch the satellite into space. Thousands of people worked together in scientific and technical teams towards that goal.

By 1979 -- I think the month was August -- we thought we were ready. As the project director, I went to the control center for the launch. At four minutes before the satellite launch, the computer began to go through the checklist of items that needed to be checked. One minute later, the computer program put the launch on hold; the display showed that some control components were not in order. My experts -- I had four or five of them with me -- told me not to worry; they had done their calculations and there was enough reserve fuel. So I bypassed the computer, switched to manual mode, and launched the rocket. In the first stage, everything worked fine. In the second stage, a problem developed. Instead of the satellite going into orbit, the whole rocket system plunged into the Bay of Bengal. It was a big failure.

That day, the chairman of the Indian Space Research Organization, Prof. Satish Dhawan, had called a press conference. The launch was at 7:00 am, and the press conference -- where journalists from around the world were present -- was at 7:45 am at ISRO's satellite launch range in Sriharikota [in Andhra Pradesh in southern India]. Prof. Dhawan, the leader of the organization, conducted the press conference himself. He took responsibility for the failure -- he said that the team had worked very hard, but that it needed more technological support. He assured the media that in another year, the team would definitely succeed. Now, I was the project director, and it was my failure, but instead, he took responsibility for the failure as chairman of the organization.

The next year, in July 1980, we tried again to launch the satellite -- and this time we succeeded. The whole nation was jubilant. Again, there was a press conference. Prof. Dhawan called me aside and told me, "You conduct the press conference today."

I learned a very important lesson that day. When failure occurred, the leader of the organization owned that failure. When success came, he gave it to his team. The best management lesson I have learned did not come to me from reading a book; it came from that experience.

Thursday, July 24, 2008

Patience Pays

It takes hours of hardwork and patience to create a masterpiece. Once done all the pain is replaced by joy!

Wednesday, July 23, 2008

Fighting Inflation

In order to maintain profitability, firms have increased prices, which is making consumers dig deeper into their pockets.

Manufacturers have also tweaked package sizes — reducing weight while maintaining price bands — in order to indirectly pass on the burden to consumers. “Britannia Industries Ltd had done that — reduced the grammage but kept the price same."

Read more.

To stick or not to stick?

Sachin and Pepsi have separated. Period.

What does this tell you? Was Sachin pushed over other younger players by Pepsi? Does it mean his Brand image, value and sense are no longer appealing? I don't think so.

Sachin has been choosy about the brand he endorses and has a good team that decides. To think Sachin has no backup plan is silly. The question is what would happen is Sachin moved over to the other brand. I feel Sachin would be able to bring in more customers to the brand that when its without him. The reason is that the beverages as a product is a low involvement product and people don't ask for a brand and don't stop consuming other brand just because someone endorses it or has ceased to do so. But if I am selecting a 1.5 litre bottle I would love to have Sachin's pic on it. Let me be clear here I am no fanatic fan of Sachin.

I remember reading this is 'Cricket Talk'. Sachin was travelling on a jet back to India from South Africa tour. He was offered a soft drink in a glass by the air hostess. Before consuming Sachin asked if this was Pepsi to which the reply was Coke. Sachin put the glass back on the tray and asked for Pepsi and the reply was there was no Pepsi on board. Sachin smiled and asked for plain water. An elderly gentleman was sitting two rows behind him and having observed this went and asked him why he did this to which Sachin said, "I am the Brand Ambassador of Pepsi and so I shouldn't!" Sachin received a revised royalty option 2 days after he landed. Surprised Sachin's office called up Pepsi. The elderly gentleman on the flight was the Senior Vice President of Pepsi! That he does when he no one is observing him!

If this is the loyalty he shows I think he can sell any brand.
One of the reasons sachin has been around for a long time is in his ability to push himself beyond what is his limit, in his ability to readjust, realign and refocus. It is something incredible, and hence I am just waiting to see someone capitalize on his brand.

Just imagine Sachin dressed in red on a Coke bottle, or in Orange for Tropicana, or even a new Sachin flavor!

Market trend

The stock market is going to be healthy with the government staying stable as expected. Does this mean the testosterone levels in the body and the jubilation increase risk taking, may be yes. So you know when to buy and when to sell. As for today the stock is expected to reach 14800 and in the next two days could reach anywhere near 16000 .

Tuesday, July 22, 2008

Hellboy II

Hellboy II opened on July 11, 2008 in 3,204 theaters in the United States and Canada. The film ranked first at the box office, grossing an estimated $35.9 million over the weekend, outperforming the opening of its predecessor Hellboy, which had opened with $23.2 million. The opening was the biggest of Guillermo del Toro's directing career.

According to CinemaScore, audiences gave the film a B grade. The demographic for Hellboy II was mostly male, and the age distribution for moviegoers below and above 25 years old was evenly split. Over half of the audiences were urban and Latino moviegoers. Outside of the United States and Canada, Hellboy II had a limited release on 533 screens in Mexico, Thailand, Malaysia, and Singapore, grossing $4.6 million.

Read plot here.

Monday, July 21, 2008

The Power of Apology

Pope Benedict XVI has apologized. Does it undo what was done? Does it remove the pain and the scar? I don't think so. It sure removes the pain but the scar remains and reminds.

When you are sure that the customer is pained by what you/your product might have done the best thing is to apologize. Now some feel apology is not needed.

I think apology goes a building the brand value, its credibility and tenor. When you acknowledge that you have done something wrong and want to correct it people trust you more and would like to give you a chance. After all don't we all falter?

Now does it end with an apology? No apologize and repair!

High End Mobile set for 2000?

Mobile manufacturers through the Indian Cellular Association (ICA) estimate that 600,000 to 800,000 Chinese unbranded phones are making their way to India every month, accounting for 8 to 10 per cent of GSM-technology mobile phones sold in the country.

These are not entry-level phones but mid-level, feature-rich products at aggressive prices between Rs 2,000 and Rs 5,000. Most of these, branded mobile manufacturers said, would cost consumers at least three to five times more if they came from them.

According to research firm IDC, China shipped 85 million GSM handsets in the last fiscal. And it says China's percentage share is likely to go up since these phones offer swanky features ranging from 3 megapixel camera, terrestrial TV, music and MP3 players.

"This is an open and competitive industry and these products come through an open channel. The entry of Chinese products follows a fair amount of competition for all players," said Sunil Dutt, country head for Samsung's mobile business in India.

Read more.

Add vertise

What say?

A mechanic was removing the cylinder heads from the motor of a car when he spotted the famous heart surgeon in his shop, who was standing off to the side, waiting for the service manager to come to take a look at his car.

The mechanic shouted across the garage,"Hello Doctor!! Please come over here for a minute."

The famous surgeon, a bit surprised, walked over to the mechanic.

The mechanic straightened up, wiped his hands on a rag and asked argumentatively, "So doctor, look at this. I also open hearts, take valves out, grind 'em, put in new parts, and when I finish this will work as a new one. So how come you get the big money, when you and me is doing basically the same work? "

The doctor leaned over and whispered to the mechanic.....


He said: "Try to do it when the engine is running".

Sunday, July 20, 2008

Long Walk to Freedom

Journeys are often measured by distance travelled and time elapsed. But by which unit of measurement should one measure the journey of Nelson Mandela, from political prisoner to South Africa's first black President?

As a young man, Mandela became disenchanted with non-violence as a form of political protest, and, in 1961, he co-founded the Umkhonto we Sizwe (Spear of the Nation). The militant group coordinated a sabotage campaign against South African military and government targets, and even considered all-out guerrilla warfare should Apartheid not be lifted.

But, after being condemned to life imprisonment in 1964 and branded a terrorist, he saw the ultimate fruitlessness of using violent means to achieve peaceful ends. According to Mandela himself, Mahatma Gandhi became a major source of inspiration, and he soon inculcated the core tenets of satyagraha (the philosophy of non-violence).

Following his release from prison in 1990, this marked change in temperament allowed Mendela to pursue a policy of reconciliation and negotiation, rather than secession and violence. Ultimately, he became South Africa's first black President and helped the nation transition from a brutal, segregated sham-republic to a flourishing, multi-racial democracy. For his efforts, in 1993, Mandela would win what is arguably the world's most prestigious honour: the Nobel Peace Prize.

Today, on the occasion of his 90th birthday, we salute both the man and his Long Walk to Freedom.

Tiger salutes one of the few people who mastered 'Consumer Psyche'.


Lead or Manage

Sarah tells me about the difference between Managing and Leading.

Some succeed in managing things and win for a situation but end up painting a Manager picture. A leader, on the other side, does not manage the situation but ends up setting an example. Though the situation is not as winsome as the first case it paints an excellent example.

What would be your style? Managing for short time result or Leading for a long time result?

I think it is better to Lead. Makeshift work is always shoddy!

Saturday, July 19, 2008

Why Manmohan will win?

UPA government would win the trust vote, if it happens and here is why.

  1. Inflation is very high and no party can afford an election
  2. Nuclear Deal will be passed even when BJP comes to power
  3. CPI will not join BJP
  4. Strategic level decisions are done by IAS officers and not politicians
  5. Rahul Gandhi is not ready to become a PM now

What do you say?

Launching Imran Khan

Just observe the launch of Imran Khan. Timing is planned as the college started. Promotion is planned with the teaser ads and posters. Simple story about 20 somethings high on life which you can easily connect to. Rehman belts out the music. Imran borrowed his own clothes to dress up his characters.

Aamir is quite a good manager as you can see from TZP and JTJN.

Tuesday, July 15, 2008

Think Again

Mahesh Dattani writes...

What did we miss out on by not paying that fortune for a multiplex movie watching experience? We missed out on the stale air in the theatre, the air conditioning that is probably bad for your health, the heavily fattening, overpriced milk shakes, and the annoying titters and comments of people in the row behind who find the movie boring but have nothing better to do with their time, money or their lives.

The rising cost of leisure activities will affect the upper middle class soon as the consequences of global recession hit them in the next fifteen minutes.

What if we all spend less, even if we do have spare money? .... Think of all the no-expense leisure activities and you will be amazed at how creative you can get. Fly a kite with your kids or play a board game at home. You can make the kite and the board game yourself or with the whole family. Spend less, borrow less, and pay off your debts but binge on love and fresh air.

The best is still for free

Read more

Miss Universe 2008

The new Miss Universe was crowned in the Vietnamese city of Nha Trang earlier today. Miss Venezuela, Dayana Mendoza vied with beauties from 79 other countries to take home the title.

Read more.


Wednesday, July 9, 2008

Think Differently

Maini's tryst with automobiles began when, at the age of 13, he took to go-karts and started fiddling around with them. He moved on to doing mechanical engineering at the University of Michigan, where he also finally decided to specialise in solar-electric vehicles.
Today, he can't really recall why he made that choice but says his father probably had a role to play. "He always used to tell me that if one thinks differently, there would be opportunities."

Read more.


You need a great deal of concentration and patience to realise your dreams.

Heroes of China Earthquake, 2008

Mail forward

Tuesday, July 8, 2008

Lessons from a Pencil

Praveen Reddy sends me this...

Pencil Maker took the pencil aside, just before putting him into the box.

"There are 5 things you need to know," he told the pencil. "Before I send you out into the world. Always remember them and never forget, and you will become the best pencil you can be.

"1 : You will be able to do many great things, but only if you allow yourself to be held in Someone's hand."

"2 : You will experience a painful sharpening from time to time, but you'll need it to become a better pencil."

"3 : You will be able to correct any mistakes you might make."

"4 : The most important part of you will always be what's inside."

"And 5 : On every surface you are used on, you must leave your mark. No matter what the condition, you must continue to write."

The pencil understood and promised to remember, and went into the box with purpose in its heart.

Now replacing the place of the pencil with you. Always remember them and never forget, and you will become the best person you can be.

1 : You will be able to do many great things, but only if you allow yourself to be held in God's hand. And allow other human beings to access you for the many gifts you possess.

2 : You will experience a painful sharpening from time to time, by going through various problems, but you'll need it to become a stronger person.

3 : You will be able to correct any mistakes you might make.

4 : The most important part of you will always be what's on the inside.

And 5 : On every surface you walk through, you must leave your mark. No matter what the situation, you must continue to do your duties.

How true!

Monday, July 7, 2008

From Rs 50 to a Forbes billionaire!

Menon set up his empire in the Sultanate of Oman with just Rs 50 in hand. Through sheer hard work and some wise decisions, he has become one of the most successful businessmen from India. Today, his company has a presence in India, Dubai, and Oman.

As I always say, If you have the dream you also need the fuel to make it big.

Read more.

Saturday, July 5, 2008

Top 10 Hollywood Movies of the week

The top 10 hollywood movies this weekend are:
  1. WALL-E
  2. Wanted
  3. Get Smart
  4. Kung Fu Panda
  5. The Incredible Hulk
  6. The Love Guru
  7. Indiana Jones and the Kingdom of the Crystal Skull
  8. The Happening
  9. Sex and the City
  10. You Don't Mess With the Zohan

Ravi: The Ultimate

Look at this kid. He has learnt all without going to school i.e. no teachers, no books, no internet, no TV and so on. And people who have everything complain.

Friday, July 4, 2008

12 things your CV should NOT have

What shouldn't be in your CV
  • Colorful or glossy paper and flashy fonts
  • Resume or CV at the top Photographs until asked
  • Usage of 'I', 'My', 'He', 'She'
  • Spelling mistakes and grammatical errors
  • Lies about your candidature
  • Abbreviations or jargon that is difficult to understand
  • Reasons for leaving last job
  • Past failures or health problems
  • Current or expected salary
  • Irrelevant details
  • References

Read more.

Branding DHL

DHL, the world’s leading express and logistics company, announced the official opening of its eXpo Service Centre @ Changi South on 6th July to mark the company’s 35 years in Singapore. The centre was opened by the Minister of State for Trade and Industry, S Iswaran, and saw over 200 invited customers, media and employees each receiving a DHL Courier trexi included in the welcome goodie bag. As part of the celebration, DHL also encouraged customers to personally lodge in shipments at the new eXpo Service Centre to receive a free DHL Courier trexi.

Change to where?

What do you want? From 1 to 4 or 4 to 1 ?
Change for Good not Worse.

Connie, The Cutest

This kid has 22,460,628 views as of now and growing!

Thursday, July 3, 2008

What to Project?

Brands should know which USP they should use and when. The audience, time, place, culture and many other things matter. In the Hulk 2 the hero has a challenge: His normal self or the Hulk? Despite being very powerful he has to use the amount of power only when needed.

My kid has more Chromosomes than your kid!

Raphaela my eldest daughter has Down Syndrome, she turns 4 in just under two weeks. Since she was a tiny baby we have called her a Diva, she's blessed us with endless joy and endless attitude! She required open heart surgery when she was just 5 weeks old, but she bounced back beautifully from that (Big thanks to Dr Pohlner & Staff at Brisbane's Prince Charles Hospital) & hasn't looked back. Now at nearly four she does everything and more that any "un-enhanced" child would do.

She starts Kindy in 3 days, loves Fimbles, Bananas in Pyjamas & her Poppy, she loves playgroup and dancing and her temper is almost as bad as her mummy's. Less and less children with Down Syndrome are being born into our society, due higher rates of prenatal detection and ignorance about what its really like to live with this Syndrome.

We are losing a whole generation of Raphaela's peers because of fear and misinformation. The world is not a better place with this practice of modern "eugenics".

Wednesday, July 2, 2008

Rules of Customer Service

Source: FFO

Kick the Rulebook

Sometimes you need to look beyond the rules and try to help the customer. You cannot stick to your rulebook and expect the customer to be happy. If what the customer is asking for is logical, possible and is allowed by your organization's rules, DO IT. Why do people hate government offices? Sticking by the rulebook just because you can makes people hate you.

People go to places, shops, outlets, fuel pumps, doctors only when they love the service not because they get the things they are looking for. So kick the rulebook if you can.

Like Painting?

Nikon D700 $3000 only

The D700 has a 12.1-megapixel FX-format CMOS sensor with a sensing area of 36 x 23.9mm.
The camera has an ISO sensitivity range of ISO 200 to 6400 and can shoot continuously at up to 5 frames per second. If 5 frames per second isn’t fast enough to suit you, the D700 can shoot at up to 8 frames per second with the optional Multi-Power Battery Pack MB-D10.

The D700 supports 12 and 14-bit RAW images, TIFF, JPEG, and RAW+JPEG file formats. Shutter speed is 1/8,000 to 30s in steps of 1/3, ½, 1 EV, Bulb, and X250. The D700 measures approximately 147 mm W x 123 mm H x 77mm D and weighs 2.19 pounds without a battery or memory card. The D700 will be available in late July for $2,999.95 for the body only.

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What did the gangster's son tell his dad when he failed his examination?

" Dad, they questioned me for 3 hours,

but I never told them anything !! "

Source: FFO

Tuesday, July 1, 2008

Grabbing Attention


I am sure you must have seen this. Drunkards sleeping no where! All the hard earned money going down the drain sipping cheap liquor. What needs to be done. Telling these guys its not right does not work. You need to make them straight. Educate their children and wives. Show them vidoes what happens with too much drinking. Do something that scares these guys and makes them responsible. Something that helps them release the tension and pressure and divert the energy elsewhere, constructively.

What makes normal people behave odd and erratic. Why is everyone getting angry, rude and irresponsible? May be the pressure in your organization is too much. Is you are a manager you need to ensure your team stays healthy and happy. If you are a team member you need to ensure your colleagues and manager feel belonged and happy to come to the workplace. If you are a HR you should know what to do. Happy people produce quality work.. Anger multiplies the errors and frustration leads to sickness.

The Samsung Experience

At Samsung we went to buy a TV. Look at the following observations.

  • Huge choice
  • Spacious showroom
  • Very helpful, knowledgable salesmen (about 4 ppl around us when we were choosing)
  • Good price
  • Nice ambience


  • Lot of delay in making the bill
  • Credit card machince not working
  • Five forms to fill! (It took a good thirty minutes)
  • No option to deliver the TV home
  • No salesmen interested in us after the sale

Having a good showroon and stock does not invite the customers retracing their steps. The small things you do to ensure the customer is happy when leaving.

Always Close Strong. It is as important as Opening Strong.