Consumer Psyche

People exaggerate in surveys and try to put up a face and paint a clean picture. They tell they have good habits, sleep more, have less work pressure, know how to balance life, and so on. They tell you they buy more, eat less, spend more on a particular product, they have a happy life and all that stuff. The reality is much much worse. Why not who wants to tell you that they don’t like your product, that live a miserable life, they hate what they are doing. Here is where anonymous comes in handy.

So next time you are reading a survey and statistics you should read with a hunch. If you are conducting one provide a chance for being real, give anonymous as an option.