Google+ Consumer Psyche: Why I hate Nike!


Tuesday, June 3, 2008

Why I hate Nike!

The other day we walked into Nike store in Begumpet, Hyderabad to buy a Tee as a Bday gift for a friend. The store was empty and the salesmen were looking at each other but none made an attempt to walk forward and usher us in. It was a weekday and we were the only customers in the store. So what would you expect if the store was full!

Finally one of the salesman came along. It took a good 5 minutes for him to be pushed towards us. By this time we reached the Tees section in the corner of the store. The lights were not yet on in this corner. The salu didn’t wish us and looked tired and dis-interested. He was shabbily dressed and unshaven. There was no price tag on a particular Tee we picked up and when we asked about the price he went on to ask for the size we needed! When my friend mentioned ‘M’ he smiled sarcastically and said, “M!!? You would need an XXL!” This was where the threshold was reached and we walked out.

Customers don’t expect you to be sarcastic at them. You need to be polite, smiling, welcoming and more than happy to serve. After all customers are the people who GIVE you the business and not the other way round. The way you dress, talk, look MATTER. The way customer is ushered in, helped and enquired decides whether the customer will comeback or not.

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