Google+ Consumer Psyche: Mobile addiction

Leader

Sunday, June 8, 2008

Mobile addiction

“She checked her phone for any new SMSs. She didn’t need to as her phone beeped louder than a fire alarm everytime there was one.” --- Page 88, The 3 mistakes of my life - Chetan Bhagat

How many times do you click on send/receive button in your inbox? How many times you check the scrapbook of your Orkut account? How many times you unlock your mobile to check for the missed calls or SMSs? Scientists have estimated that you waste about 30 minutes everyday doing this. Just imagine 30 MINUTES! This is a syndrome. Catch some fresh air man. You will not get a mail, scrap, SMS that will change your life and will not get deleted just like that. This is pure addiction! So stay away.

As a marketer these people donot read junk mails or spam mail. They always check for interesting small well framed information. So you know what to do.
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