Google+ Consumer Psyche: Fishing Monkeys


Thursday, June 12, 2008

Fishing Monkeys

Long-tailed macaque monkeys have a reputation for knowing how to find food — whether it’s grabbing fruit from jungle trees or snatching a banana from a startled tourist. Now, researchers say they have discovered groups of the silver-haired monkeys in Indonesia that fish.
The species had been known to eat fruit and forage for crabs and insects, but never before fish from rivers. "It's exciting that after such a long time you see new behaviour," said Erik Meijaard, one of the authors of a study on fishing macaques that appeared in last month's International Journal of Primatology. "It's an indication of how little we know about the species."
The psyche of the consumer is as complex as the universe. The person who knows how to influence it can be a good marketer

Source: Main Article

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