Google+ Consumer Psyche: CSR + Advertising


Wednesday, June 11, 2008

CSR + Advertising

Sarah has an excellent idea for advertising and CSR activity. Chalk a traffic route from one point to another in the city and help the traffic police maintain the traffic. These volunteers will carry placards which will advertise and give a continuous message to onlookers. Also they will treat the violators of the traffic by giving flowers and chocolates.

This would solve a two-fold objective: free advertising space and CSR. I suggest get enough coverage in the press. Talk about safety, promote helmets and seatbelts. Hyderabad needs initiatives like this. It should work in your city if it has traffic like Hyderabad. Gandhigiri anyone?

No comments: