Google+ Consumer Psyche: Brand Conflict?


Monday, June 30, 2008

Brand Conflict?

If the brand is not famous then you need to concentrate on the use or benefit to the viewer. But if the brand is famous then you can sell the brand. The one on the left has bigger brand name and smaller letters. The right ad shows the reverse. Initially you may need to use a combination or need to right concoction.

Remember Shobhaa De's book cover where the font of her name was larger than the title of the book?

Pics of these billboards taken were on Mint road, Hyderabad

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