Google+ Consumer Psyche: Adidas + Sania

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Thursday, June 19, 2008

Adidas + Sania

German sports goods major, Adidas has 30% share in India. Ts all set to release a new collection named after tennis player Sania Mirza. This would be targeting people of 15 – 27 years and include bags, headgear and accessories. The only other star to have a line named after him from Adidas is David Beckham. Sania has come a long way.

Pic: FFO

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