Google+ Consumer Psyche: Surrogate Advertising or Just Playing Smart!


Wednesday, May 21, 2008

Surrogate Advertising or Just Playing Smart!

MTV recently went on air showing the new AXE ad which contained some clips that were objectionable to the ‘traditional’ Indian culture and sentiments. So the Sensor board came to the rescue of the aam aadmi by issuing the channel a stern warning and asking it to stop broadcasting such ads on TV.

What did MTV do? They put a scroller the next day across all programs(24 hours) that said, “MTV is issued a warning by Sensor Board for broadcasting New AXE Deodorant advertisement as it contained objectionable stuff ”. The New AXE Deodorant advertisement was in quotes. Any netizen would have been rompted to search for it on Youtube and seen it there. How clever! And what a coverage for the ad!

1 comment:

Sandeep Kumar.P said...

AXE comes out with controversial advertisements and this time MTV looks like its taking revenge on the I&B ministry for stopping it from airing some of its programs.(censored) MTV giving flash about the warning given by I&B ministry is just playing smart. its playing with the consumer psyche of paradoxes people are more interested in the advertisement now than before.